Replace Desperation with Right Decisions!

FDT Bureau

Currently, businesses are facing desperation for payments and demand. People are frantically looking for way outs from the mounting pressure. Be it a furniture maker, turnkey contractor, OEM or a retailer in the furniture segment, barring some of the organised and large OEMs with deep pockets, majority of businesses are fighting with liquidity and demand uncertainty. Material suppliers and small-sized players in the segment are badly impacted.

I can see two contrasting scenes in different segments of the industry. On one side, the large players are exploring options to add new furniture processing lines that are fully automated, laced with high speed and precision. On the other side, small players are shutting down factories especially those catering to the commercial furniture segment. The entire working in commercial furniture OEM segment has become very competitive leaving very small room for small players operating on a low scale, less capital and little margins. In residential furniture domain, manufacturers are busy in business without much growth in their sales numbers, instead, more occupied in fighting competition from many sides.

The reality is, future belongs to either large-sized players with the capacity to retain design uniqueness, brand recall, capacity to move with the tide, along with strong national presence, or it is the regional furniture makers who will rule, especially those that depend on the local market for supply, service and customisation. One cannot walk on both the ropes together. These ropes are far apart and not aligned on the same level.

Presently, stakeholders in the Indian furniture industry are largely preparing themselves to find new directions amidst bold reforms taken up by Modi Government which somewhere indicate a brighter time for big and branded ones. The focused players in furniture are certainly going to grow faster if they stick to continuous upgradation in technology, design and organised working, of course, when coupled with the right sales plan.

The team of Furniture Design & Technology (FDT) have been busy for the past few months in various exhibitions across the world. This issue has covered some special designs from Milan Design Week, Interzum and some relevant content from Ligna. For more, check out the issue.

 Keep reading Furniture Design & Technology!

Pragat Dvivedi

Founder Editor

Furniture Design & Technology (FDT Magazine)
www.furnituredesignindia.com

This editorial was originally published in Furniture Design Technology (FDT Magazine) May - June 2019 print issue. If you want to read the full magazine, please subscribe Furniture Design Technology Magazine here:  

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