DEFURN FURNITURE STUDIO: CRAFTING BESPOKE EXPERIENCES FOR MODERN HOMES

FDT Bureau

In an exclusive interview with FURNITURE DESIGN & TECHNOLOGY (FDT) Magazine, Naim Halai and RiyazHalai, Partners and Promoters of DEFURN Furniture Studio, share insights into their journey, offerings, and the evolving furniture market. DEFURN Furniture Studio, a luxury furniture and sourcing brand, has been catering to high-end residential projects and retail segments since 2013. Representing iconic brands like Poliform, Visionnaire, and FLOS, the studio aims to be a one-stop solution for luxury furniture and home décor needs.


CAN YOU INTRODUCE DEFURN FURNITURE STUDIO TO OUR READERS?
Naim Halai: We have five showrooms in Mumbai, representing esteemed brands like Poliform, Visionnaire, Rugiano, FLOS, ENNE, and Meroni & Colzani. Currently, we are at the Poliform Monobrand showroom in Mumbai. Since 2013, we have been in the luxury furniture business, specializing in high-end furniture sourcing and catering to both retail and project segments.

WHAT ARE THE KEY PRODUCT CATEGORIES AND BRANDS YOU OFFER?
Naim Halai: We started with furniture and have since expanded into lighting and home solutions like wardrobes and kitchens through Poliform. We offer a comprehensive portfolio for all home décor needs, making us a one-stop destination for high-end furniture and design.

"WE ASSIST IN SOURCING AND CUSTOMIZING UNIQUE PIECES BASED ON PROJECT REQUIREMENTS, OFFERING A TRULY BESPOKE EXPERIENCE."



WHAT CAN VISITORS EXPECT WHEN THEY VISIT YOUR SHOWROOMS?
Naim Halai: Our showrooms feature brands like Visionnaire, known for modern luxury, and Poliform, which offers a minimalistic and modern aesthetic. We cater to a range of preferences, from ultra-luxury to contemporary minimalism.

HOW DO YOU ENSURE A PERSONALIZED AND UNIQUE EXPERIENCE FOR EACH CLIENT?
Naim Halai: DEFURN is renowned for its tailored service. We work closely with designers and architects from the beginning, helping source exclusive products globally. Beyond our own brands, we assist in sourcing and customizing unique pieces based on project requirements, offering a truly bespoke experience.

WHAT ARE THE MAJOR DESIGN TRENDS IN MUMBAI’S FURNITURE MARKET?
Riyaz Halai: Mumbai’s modern lifestyle aligns well with brands like Poliform, which are minimalistic yet luxurious. Post-COVID, increased travel and exposure have created greater brand awareness, and high-end brands like Poliform are thriving in this market.

HOW DOES POLIFORM’S DIVERSE RANGE OF PRODUCTS AND MATERIALS ENHANCE YOUR DESIGN APPROACH?
Riyaz Halai: Poliform stands out as a comprehensive brand offering everything from kitchens to wardrobes and furniture. Their range includes premium-quality fabrics, leather, and other materials, catering to diverse design preferences.



HOW CAN POTENTIAL CLIENTS CONNECT WITH DEFURN FURNITURE STUDIO?
Naim Halai: Our details are available on the brand websites, and we’re well-known among architects and designers in Mumbai. We also have a strong presence in industry magazines and other platforms, making it easy for clients to find us.

DO YOU HAVE A MESSAGE FOR CONSUMERS?
Naim Halai: We are a one-stop destination for all our clients’ needs. While we specialize in furniture, we also represent premium brands like FLOS, known for its high-end lighting solutions. We represent brands such as Poliform, Visionnaire, Rugiano, Merino & Colzani, and ENNE, we assist clients in sourcing products from any brand across the globe. Additionally, we offer customization services, collaborating with select brands to tailor products according to specific sizes and requirements, ensuring a truly bespoke experience.



WHAT IS YOUR PERSPECTIVE ON FURNITURE DESIGN AND TECHNOLOGY TRENDS?
Riyaz Halai: Furniture has evolved from being a necessity to a lifestyle statement. Today, people want to showcase the brands they use, much like in fashion. With increased awareness, entertaining at home has become a trend, and we represent some of the world’s finest furniture brands to meet these aspirations.

YOUR VIEW ON FURNITURE DESIGN & TECHNOLOGY (FDT) MAGAZINE?
Riyaz Halai: FDT excels in educating people about the latest furniture trends, designs, and technologies in India, providing valuable insights and options for customers seeking modern furniture solutions.