MANTARA revolutionizes home hardware with innovative designs, creating exquisite products that enhance the beauty and character of spaces across the globe. Committed to delivering seamless experiences, MANTARA consistently exceeds expectations in quality and sustainability. With a mission to embody luxury and personal expression in every detail, the brand transforms houses into unique and timeless masterpieces. In an interview with Furniture Design & Technology (FDT) Parshva Shah, Founder of MANTARA, shares insights on his brand’s vision and premium offerings.
KINDLY TELL US MORE ABOUT MANTARA
We built MANTARA essentially to communicate to a community that details matter. When I say details matter, I’m not talking about perfection in details but how details make you who you are. Everyone is unique; everyone has their own small quirks that define them. Through this brand, we’re trying to communicate that message to our community.
The products we’ve chosen to begin with are decorative hardware. We specialize in handles, hooks, and knobs for cabinets, drawers, and doors. We view hardware not as an afterthought but as jewellery for furniture - an accessory that deserves as much attention as the furniture itself. While people invest significantly in interiors, hardware remains overlooked. Yet, hardware is what you touch every single day. This realization drove us to solve the problem by creating thoughtful, high-quality hardware solutions.
WHAT ARE THE KEY CATEGORIES OF YOUR PRODUCTS?
Right now, we specialize in decorative hardware. Our product range includes handles, hooks, and knobs for cabinets, drawers, and doors. That’s it. Once we build a strong community, we plan to expand into a broader range of products.
"THE PRODUCTS WE’VE CHOSEN TO BEGIN WITH ARE DECORATIVE HARDWARE. WE SPECIALIZE IN HANDLES, HOOKS, AND KNOBS FOR CABINETS, DRAWERS, AND DOORS."
WHAT CAN VISITORS EXPECT WHEN THEY VISIT YOUR SHOWROOM?
Visitors can expect to feel at home—that’s our top priority. We ensure they feel comfortable and relaxed with a good cup of coffee or tea. Our team spends considerable time choosing the right beverages and snacks to enhance the experience. The focus is on providing great support and guidance to help visitors select what works best for their homes. Whether it takes one hour, a day, or ten days, we prioritize ensuring that our customers find the perfect details for their space.
IS THE ENTIRE PRODUCT RANGE MANUFACTURED BY YOU?
We are the brand—we conceptualize and design the products and handle the end assembly. However, given the scale and complexity of the category, we work with our trusted contract manufacturers who manage most of the production for us.
YOUR BRAND EMPHASIZES HIGH-END DESIGN. COULD YOU ELABORATE ON THIS?
Certainly. We focus on thoughtful design and material innovation. Every product, from our brass and crystal combinations to our leather and wood inlays, reflects careful craftsmanship and material play.
We understand that customers use multiple materials in their interiors, so we innovate by combining elements like glass, marble, brass, and crystals to create unique, high-end designs. These details elevate the spaces and bring a sense of timeless luxury.
HOW DOES THE BRAND PRIORITIZE LUXURY AND ENSURE EACH CLIENT RECEIVES A PREMIUM EXPERIENCE?
For us, luxury is about personalization. We prioritize making the experience enjoyable and stress-free. Every customer is given personal attention from the moment they step in. We guide them through each stage, ensuring their needs come first and that they leave with details they truly love.
"WE’D LOVE TO HAVE VISITORS DROP BY BECAUSE SOLVING THEIR DESIGN CHALLENGES IN PERSON IS WHAT WE ENJOY MOST."
IN BANGALORE, WHAT ARE THE MAJOR DESIGN TRENDS OR MATERIALS IN DEMAND?
In Bangalore, we see a strong preference for materials like brass, marble, and crystals. These materials not only enhance spaces beautifully but are also safe and timeless choices for accessorizing furniture.
HOW CAN POTENTIAL CUSTOMERS GET IN TOUCH WITH YOU?
We are accessible through multiple platforms—our website, Instagram, WhatsApp, or a direct visit to our studio. We’d love to have visitors drop by because solving their design challenges in person is what we enjoy most.
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