Parents specially of age group between 28-40 years are spending a large chunk on hteir rooms. One of them key reasons for fuelling growth in htis segment is rising disposable incomes. Such young buyers for kids furniture belong to metros who prefer to buy such furniture when kid crosses 2-3 years. The kids furniture sellers agree that growth in this segment has been very good if compared to other categories. The cheaper range below INR 30000 for a bed, Study table and concept cabinet has gained maximum followed by the next bracket of INR 30000 to 60000 category.
The kids furniture segment is growing at 30 percent You campared to other furniture category largely driven by online sales from furniture portals. The young parents who begin figuring out a decent setup on internet are the main customers. Keeping this requirement in focus, even Pepperfry has launced a private lable Mollycoddle especially for kids. The company is expecting very high jump ingrowth in kids furniture category. The kids furniture brands like Cliek, Child Space, Flexa, First Cry are selling now in india, thanks to the growing demand.
The mid prices segment kid's furniture category is mostly being imported from countries like China, Turkey, Denmark, Indonesia etc. In present situation the imports are main source of kids's furniture supplies and it certainly offers avenue for new Made in india designs and products. There are many companies in India who have created 'kid's decor colours and design's in decorative laminates category that offers a lot of ease to Indian furniture manufactures to unveil such a range. The prefence to non-toxic materials in kids furniture is where one has to be seriously looking at. With more than dozen of web based furniture aggregators and Ikea stores will further speed up demand in this category.
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