Hafele Teams Up with Sachin Tendulkar as Brand Ambassador

FDT Bureau

Hafele recently announced its collaboration with cricket icon Sachin Tendulkar as the brand ambassador for its Indian Subsidiary. This partnership brings together two renowned legacies known for precision, quality, and values.

Sachin Tendulkar, internationally revered as the God of Cricket for his 20-year career of exceptional performance, embodies excellence, integrity, and a relentless pursuit of perfection – values that resonate deeply with Hafele. As brand ambassador, Sachin will work closely with Hafele to promote the brand’s purpose of maximising the value of space.

According to Frank Schloeder, Managing Director, Hafele South Asia, “We believe he is the perfect fit for our brand, especially given his passion for cooking. Who better than him to showcase our contemporary interior solutions and highlight their functionality, technology, and aesthetics? His attention to detail aligns perfectly with our brand values.” Expressing his enthusiasm, Sachin Tendulkar said, “Our collaboration is based on a strong alignment of values. I have always been passionate about cooking, and a good kitchen is essential for every family’s joy. Young Indians seek innovative, cutting-edge solutions and during my visit to Hafele’s Design Centre, I witnessed this in action. The brand’s philosophy of maximising space value stood out for me.”